Get In Bed With Us
Partner on the Playing House Book Launch
Playing House: Ten Steps to a Sexy, Secure Relationship by Kolter Bouchard hits shelves December 8, 2026 (Post Hill Press, distributed by Simon & Schuster), right in the heart of holiday gifting season. Dominique is leading the launch, and we're opening a small number of partnerships for brands that want in on the book everyone will be talking about in bed, at brunch, and in the group chat.
Launch party: December 3. Partner commitments close November 14.
Friends With Benefits (And Results)
Our live podcast with Woodbine Racetrack generated over 900K views across platforms. Our partnership with Relatable Games reached 4M+ views, while our collaboration with Alaska Rhodiola resulted in $50K in affiliate sales and millions of views.
That's the range: awareness that travels on its own, conversion that shows up in sales, content your team can reuse, and a community that comments, confesses, and tags their person. Tell us which goal you're accountable for this quarter and we'll build the launch package around it.
Let's Play While the Numbers Talk
Consistent Virality
With over 3.3 million people reached weekly, we're leading conversations about modern relationships, intimacy, and everything in between. A 13.4% engagement rate, an average of 320K+ views, and nearly 2K shares per post: our audience argues, confesses, and tags their person.
Engaged Audience
Our organic-native sponsored posts land at 152K–555K views on average without paid amplification. Dominique and Kolter only bring their audience products they've lived with, and the audience knows it.
A Targeted Market
With 77% of our audience being women, we're speaking directly to the modern woman who wants to feel seen in her relationships, inspired in her lifestyle, and confident in her love life.
Join Us Between the Covers
Pick one anchor, or take the whole launch and make it yours. Partnerships start at $4K, with category exclusivity available where it counts.
The Launch Party, December 3:
Our headline night, an invite-only room of 50 of Toronto's most influential voices in relationships, parenting and lifestyle, many of whom are past Playing House guests. Own the toast, the gift bag, the activation, and the photo moment everyone posts.
Launch-Week Content Series:
A named series across Kolter's (1M+) and Dominique's (100K+) profiles with your brand in the frame every episode, from titles to pinned comments to link-in-bio placement.
The Branded Discussion Guide:
The questions, date-night prompts, and read-together moments we're creating for book clubs, presented by you. It keeps circulating long after launch week.
Signed-Copy Giveaways:
Signed books and your product in the same prize and the same post. She tags the person she wants to gift. Open to Canadian residents.
Every product sponsor also gets:
The Swag Bag Breakdown:
The day after the party, a carousel and Stories walking through what’s in the bag and why, with your product tied to the chapter it belongs with, like Chapter 3, “Better Sex.”
A Toast Shoutout:
Kolter thanks our sponsors in his toast, so your brand lands in the party recap footage everyone watches.
For wellness and intimacy partners, The Sexy and Secure Toolbox:
Dominique’s “what’s in my nightstand” reel, featuring your product.
All of it is cleared for your own channels.
About the Author
Father, husband, and cancer survivor, Kolter Bouchard turned a decade in radio into one of the fastest-growing marriage and men's lifestyle brands on social media, with 1M+ followers and engagement 3 to 4x the industry average. His debut book, Playing House, arrives in December 2026.
Let's Make It Official
A social post disappears by dinner. A book stays on nightstands, gets gifted, re-gifted, underlined, and passed around the book club. Playing House puts your brand in the box with the book.
And no one else in your inbox has this founder story: Kolter wrote the book about his marriage, and Dominique, his wife, is launching it. Consider this your invitation to a very committed throuple.
Launch partnerships start at $4K and are built custom for a limited number of brands. Commitments close November 14.
Email Sam at sam.thompson-willard@shinetalentgroup.com with your goal and timeline, or send us a note below.
